Built around real businesses.
Live work across construction, property and hospitality—each shaped around the way that business earns trust and enquiries.
EXPOLI/Independent digital studio
Tom BoothroydFounder
EXP / FLAGSHIP53.40° N
Founder-led web design · Wirral / North West
WEBSITES
THAT REFUSE
TO BLEND IN.
Bespoke websites for construction, property and established service businesses that need to look as credible online as they are in real life.
See client workEXP / WHY EXPOLI01
Closer by design
A SMALLER STUDIO.
A CLOSER STANDARD.
Work directly with the person shaping the strategy, design and build. No sales hand-off, no disconnected departments and no uncertainty over who owns the detail.
One point of contact.
Tom leads discovery, direction, design and delivery, keeping every decision connected from the first conversation to launch.
Built to become yours.
Responsive QA, enquiry systems, SEO foundations, domain connection and a client-controlled handover are part of the finished project.
EXP / PHILOSOPHY02
Your website should not simply describe what your business can do.It should prove it.
/
Selected work / Scroll-driven case studies
01 / 03
Three real businesses.
Three different challenges.
THE PROOF
IS IN THE
EXPERIENCE.
03 client websites03 distinct sectors01 direct contact
Keep scrolling 01Completed client build
CWCBuilt for action.
Construction · Client website
Callum Walsh Construction
A direct, high-trust digital presence built around specialist capability, real project imagery and fast enquiries.
View case studyExpoli / 01Brand directionWeb designLead capture
02Website live
PCMade for gathering.
Hospitality · Client website
The Pizza Club NW
A warm, character-led website for a mobile wood-fired pizza business, shaped around gatherings, flavour and place.
View case studyExpoli / 02Art directionResponsive designExperience
03Website live
LSMeasured confidence.
Property · Client website
Lawson Surveying Ltd
A measured digital identity that turns specialist property advice into a clear, credible client experience.
View case studyExpoli / 03Digital identityWeb designContent structure
Yours should be
the one they remember.
EXP / CAPABILITY02
What we do
ONE STUDIO.
THE FULL EXPERIENCE.
No hand-off between disconnected ideas. Direction, design and build are treated as one continuous process.
Direction
We uncover the sharpest version of your offer, audience and story before a single screen is polished.
- Discovery
- Positioning
- Site architecture
Experience
We turn that direction into a distinctive visual system with movement, hierarchy and intent.
- Art direction
- Responsive design
- Interaction design
Build
We engineer the finished experience, connect the essentials and make sure it works where it matters.
- Front-end build
- Enquiry systems
- Launch support
The Expoli lens
FROM UNCLEAR
TO UNMISTAKABLE.
We remove the noise, expose what matters and elevate it into a digital experience people remember.
01 / Unclear?
02 / RefinedE
03 / ElevatedE/
EXP / PACKAGES03
Packages & pricing
CLEAR PRICING.
BUILT TO SCALE.
Choose the right starting point for where your business is now. Every project is shaped around your goals and confirmed with a clear scope before work begins.
01 / 032-3 weeks
Launch
A considered first presence for businesses ready to be taken seriously.
From£1,495
- Discovery call and page plan
- Up to 5 bespoke pages
- Responsive mobile, tablet and desktop build
- Enquiry form and social links
- Google Maps integration where relevant
02 / 034-6 weeks
Growth
A brand-led website built to sharpen your position and turn attention into enquiries.
From£2,995
- Strategy and site architecture
- Up to 10 bespoke pages
- Individual service pages
- Custom art direction
- Motion and interaction design
03 / 038-12 weeks
Flagship
A digital experience for businesses that intend to lead rather than follow.
From£4,995
- Deep discovery and positioning
- Competitor review and messaging framework
- 15-20 page bespoke experience
- Full copywriting
- Advanced motion and interaction design
How we work
Four clear stages.
One complete project.
Discovery
We establish what the business needs the website to do, who it speaks to and what a successful result looks like.
Design
Bespoke design work shaped around the business, reviewed and refined before the build begins.
Build
The approved direction is built responsively, with performance, security and search visibility handled.
Launch
Final checks, domain connection and go-live, followed by the support period included with your package.
A project begins once the deposit is received and initial content has been supplied. Timeframes depend on feedback being returned promptly.
Beyond the package
Clear additions.
No surprises.
Anything outside the agreed package is priced openly before work begins. Nothing is added without your agreement.
- Additional pages
- £195 per page
- Copywriting from scratch
- Quoted
- E-commerce and booking systems
- Quoted
- Photography and videography
- Arranged at cost
- CRM, payment and third-party integrations
- Quoted
- Multi-language versions
- Quoted
- Additional revision rounds
- Hourly
Ongoing careKeep it sharp
Keep it sharp
after launch.
Optional monthly support covering hosting, security updates, backups, monitoring and content changes. Available with every package and cancellable at any time.
From£79/ month
Ask about care Starting prices. Domains, paid third-party services and work outside the agreed scope are quoted separately. Full terms are issued with every proposal.
EXP / QUESTIONS04
Before we begin
CLEAR ANSWERS.
NO SALES FOG.
The practical details should feel as considered as the design. Here is what most businesses want to know before starting.
01How much does a website cost?+
Projects currently start from £1,495. The final price depends on the size, content and functionality required, and the full scope is agreed before any work begins.
02How long will the project take?+
A Launch website typically takes 2-3 weeks, Growth 4-6 weeks and Flagship 8-12 weeks. The confirmed schedule depends on the project scope and how quickly content and feedback are supplied.
03Do I need to supply all the content?+
You will never be left staring at a blank document. Launch includes a structured content guide, Growth includes refinement of supplied material and Flagship includes full copywriting.
04Will I own and control the finished website?+
Yes. The website is launched on your domain and handed over with the agreed access and guidance. Expoli can continue to manage it, but ongoing support is optional rather than a condition of ownership.
05What happens after the website goes live?+
Every package includes a defined post-launch support period. After that, you can manage the website independently or use the optional care plan for hosting, monitoring, updates and content changes.
Start a project
LET’S CREATE
THE SITE
THEY REMEMBER.
Tell me what you are building, improving or trying to change. I’ll reply personally with a clear, practical next step.
- Direct reply from Tom
- No-pressure first conversation
- Clear scope before any commitment